The global economy has extended the reach of U.S. economic interests to virtually every nation on earth. Through extensive involvement abroad, American business is successfully bringing desperately needed economic benefits to the developing world. Indeed, the positive effects of trade by U.S. companies often go far beyond creating jobs and raising living standards. U.S. commercial engagement overseas is an effective method for promoting democracy, human rights, and other values that can make a positive difference in the lives of millions. Because U.S. companies are often actively involved at many levels in the countries and communities they serve, the benefits are great -- and tangible. From better schools and health care to improved infrastructure and housing -- business is making a difference. Over the next several weeks, USA*ENGAGE will provide individual company examples of the positive role of commercial engagement abroad.

 

In China, GE sponsors, Zhima Jie, a Chinese adaptation of Sesame Street. The program, which is co-produced by Shanghai Television and the ChildrenÕs Television Workshop, is completely created, written and directed by Chinese educators and television professionals, based on Chinese culture. The show has been televised for over three years and is being syndicated to 39 other cities. GE has provided significant equipment and financial contributions to the Shanghai ChildrenÕs Medical Center through Project Hope. In addition, employees from all over the world have made generous contributions, with 100 percent company matching, to the victims of the flooding on the Yangtze and Nenjiang Rivers, through the China Red Cross. The company has donated medical equipment through the Ministry of Public Health as well. The GE Fund provides scholarships to students and teachers at four leading Chinese universities. In addition, GE helps train managers of Chinese businesses in modern management techniques.